amounts can be reduced dramatically. And while robo-advisers manage trade decisions through sophisticated algorithms, they still draw on the same modern portfolio theory that has driven the investment industry for decades.
Rakuten arrived on the scene in mid-2016, when Rakuten Securities launched a robo-adviser-powered online asset management service, Raku-Wrap (the ?wrap? refers to a type of account with annual fees, rather than per-trade fees). The service mainly targets individuals in Japan
OCTOBER 24, 2017
Robo-advisers are nothing new ? the idea has been around for nearly a decade, making it practically ancient by internet standards. What is new, however, is that they?ve found a receptive market in millennials, who are now starting to think about investing and are naturally looking for a tech solution to do so.
The idea behind robo-advisers is to lower the barrier to investing by removing costly human advisers from the equation. Without the human element, annual charges and minimum investment looking to start investing with small amounts of money and the strategy appears to be working. Raku-Wrap now manages more than 20 billion yen of investments, making it the second largest robo-adviser in Japan, following current market leader WealthNavi, which was established in April 2015.
https://rakuten.today/blog/raku-wrap-winning-young-investors.html