The strategies across the four countries share the same fundamental principles: highly competitive rates and excellent local customer service. ?When we go into new markets, we always implement our best practices,? explains Rakuten Securities President Yuji Kusunoki. ?We identify markets with high potential and provide customers with low commissions and a high-tech, user-friendly platform.? Kusunoki?s strategy is clearly a winner: ?Rakuten Securities is now in the number two position in the online brokerage business in Japan,? he says. The company was also recently named the world?s third largest forex trading broker, achieving a trading volume of US$269.4 billion in the final quarter of 2016 ? and it?s showing no signs of slowing down. ?We are focusing on identifying more potential markets in the Asia-Oceania region where we can make the most of our industry expertise,? Kusunoki says. With an exploding online population and a booming regional economy, Asia is proving to be the perfect environment for the next stage of Rakuten Securities? growth.
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