http://seekingalpha.com/article/...ering-the-most-important-questions
..Qiwi consists of two major businesses: its Kiosks/Terminals (177 thousand) and its Visa (NYSE:V) QIWI Wallet (17.3 million). Together, these reach 85.5 million people spread over 8 countries. Of these 85.5 million, 70 million use its services at least once per month.
...only 24% of Russian households have bank accounts, as the banking sector in Russia has a nasty history (1998 crisis and current crisis) that has loaned its locals more distrust than anything else.
As shopping became a part of daily life, Russians needed a quick and easy way to pay bills online. Many Russian banks weren't ready to meet that demand, and thus, QIWI provided the solution.
Competition in Qiwi's industry was definitely rising, but its 177,000 ATMs still have more than double the reach of any other Russian bank's ATMs. So, while the banks have been lagging behind, QIWI has won the trust of the general public (hence, the 70 million active monthly users) by being easy to register for, easy to use, cash-friendly and free of charge.
The 17.3 million users of QIWI Wallet have the opportunity to make anonymous, secure online transfers to other Visa QIWI Wallet users or make payments for their utilities, mobile phone, internet bills, bank loans, airline and railway tickets through an app on their smartphones, via kiosks or via their PCs.
QIWI doesn't charge fees when customers top up their card, but it does charge fees concerning the VISA Plastic Prepaid card that allows users to make payments for goods and services from their Visa QIWI Wallet account at any physical store or website accepting Visa cards.
What we find so brilliant is that users of the QIWI Visa card have to pay 13 rubles, or 0.23 USD, whenever they want to check their balance at QIWI's ATMs.
Assuming that the every cardholder checks his/her balance at least once per year, QIWI earns (17.3 million x 0.23 USD) 3.9 million USD by doing nothing. Furthermore, when these cardholders redraw cash from an ATM with their cards, they pay 2% of the amount, plus a standard fee of 0.87 USD to QIWI. So again, assuming that all of their customers withdraw cash once a year, QIWI makes at least another easy 15 million USD.
We are telling you this because we want to make clear how strong and easy QIWI's business model is and how much cash it can generate without needing large investments.
And while you might think that this is some shady Russian company, you'll be surprised at the number of Western websites and brands that have integrated QIWI as a valid payment method. To name a few: Skype [owned by Microsoft (NASDAQ:MSFT)], Bwin (a major gambling website), Poker Stars (the number one poker website), AliExpress [one of the largest e-commerce websites, owned by Alibaba (NYSE:BABA)] and last but not least, eBAY (NASDAQ:EBAY) (one of the world's largest online marketplaces). That's right, even QIWI's perhaps biggest competitor [eBAY owns PayPal (NASDAQ:PYPL)] has now decided to integrate QIWI as a valid payment option on eBay in Russia.
...QIWI is preparing its international expansion, and is doing this by gathering the best and most qualified people within the industry. It's a positive that QIWI is able to attract employees from its biggest competitor, as this adds to the company's credibility.
...Because of the sanctions , banks have been closing offices in order to save money during the first half of 2015.
QIWI, on the other hand, has been expanding its network of kiosks and terminals by 6% to 177,448 versus 167,403 last year. !!! ..... Conclusion
Following research, it is hard for us not to concluded that QIWI is a top-notch company with massive potential for future growth and higher earnings..... we continue to be a little worried and uncertain about the future of the company nonetheless.
On the other hand, we shouldn't underestimate QIWI's capabilities of growing its business,..It's a tough call, but we think that allocating a small part of your portfolio to QIWI at current prices ($27.8) isn't such a bad idea. However, keep enough cash at hand to buy possible dips towards $20, considering the high volatility and risk level.
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