Libuda
: Demand for streaming Asian movies, series grows
Global audience demand for streaming Asian movies, series grows with hits like Squid Game
PUBLISHED SUN, MAY 28 20238:00 AM EDTUPDATED TUE, MAY 30 20239:53 PM EDT
Rakuten Viki, a streaming service owned by Japanese ecommerce giant Rakuten, has seen a surge in growth in recent years across various Asian language content.
The company said its registered user base grew by 27% globally in 2022, leading the streamer to increase its investment in content by 17% that year. Korean content remains the majority of what is consumed on the service, but viewership for Japanese, Chinese and Thai-language shows increased, too.
Karen Paek, vice president of marketing at Rakuten Viki, said in an interview that while the company has been in the Asian entertainment space for more than 10 years, it?s recently seen a growing interest and passion around the world for its shows, which are mostly licensed.
?For Viki specifically, we have been seeing a shift in terms of the ethnic makeup of our viewership toward non-Asians,? Paek said. ?But at the same time, the whole audience size is growing.?
Paek said the streamer sees a boost in registered viewers and viewership in general when hits like ?Squid Game? hit the mainstream.
The user base for Rakuten Viki has been so passionate that the subtitles for much of its content are actually generated by a volunteer community around the world. Its content is mainly produced and created in Asian countries, although the service licenses hits like ?The Farewell,? especially during Asian American Pacific Islander month, for its U.S. audience.
Apple Watch Ultra discount sale at Rakuten Super SALE
On June 4, 2023, Rakuten Mobile started discount sales of Apple Watch Ultra in conjunction with the Rakuten Super SALE. It is sold at a discount of 6,000 yen from the regular price. A line contract with Rakuten Mobile is not a condition, and anyone can purchase it at a sale price.
Other Rakuten Mobile campaigns
Also, from April 2023, Rakuten Mobile?s Rakuten Ichiba store will continue to distribute coupons that offer 30% off Apple Watch Series 7 and 35% off Apple Watch Series SE (1st generation). At this time, the product in question was out of stock.
At Rakuten Mobile?s official online store, Rakuten Mobile is holding a campaign in which up to 24,000 Rakuten points can be returned by using the ?Rakuten Mobile iPhone Upgrade Program?.
Bundeskartellamt prüft mögliche kartellrechtswidrige Behinderung von 1&1 durch Vodafone und Vantage Towers
Meldung vom: 02.06.2023
Anlässlich einer von der 1&1 Mobilfunk GmbH, Düsseldorf, eingereichten Beschwerde prüft das Bundeskartellamt, ob die Vodafone GmbH, Düsseldorf, bzw. die mit dieser verbundene Vantage Towers AG, Düsseldorf, 1&1 bei der Mitnutzungsmöglichkeit von Funkturmmasten behindert und damit eventuell gegen deutsche und europäische Kartellrechtsvorschriften verstoßen haben.
Andreas Mundt, Präsident des Bundeskartellamtes: ?Der beabsichtigte Markteintritt von 1&1 als vierter Mobilfunknetzbetreiber in Deutschland ist aus wettbewerblicher Sicht zu begrüßen. Naturgemäß erfordert der Aufbau eines eigenen Mobilfunknetzes hohe Investitionen und es müssen bei einem solchen Schritt unternehmerische Risiken eingegangen werden. Eine zentrale Aufgabe des Kartellrechts ist es, dem Verhalten von Unternehmen faire Spielregeln zu setzen. Dabei gilt für marktmächtige und marktbeherrschende Unternehmen, dass sie andere Unternehmen nicht unbillig behindern dürfen. Wir werden uns insofern genau ansehen, ob es gute Gründe für eine Verzögerung bei der Bereitstellung von Antennenstandorten für 1&1 gibt.?
Libuda
: Mobile Messaging Services Professional Market 2031
Mobile Messaging Services Professional Market 2031 Key Insights and Leading Players Telegram, Rakuten, Facebook, Tencent, Microsoft Corporation, Line, etc orbis June 6, 2023
Key Players in the Mobile Messaging Services Professional market:
Telegram Rakuten Facebook Tencent Microsoft Corporation Line Hike Reliance Industries Ltd. Google WhatsApp
The Retail Intelligence Software market size is estimated to increase by USD 1464.69 Million at a CAGR of 8.24% from 2023 to 2028. The report includes historic market data from 2017 to 2022E. Currently, market value is pegged at USD 3299.32 Million.
List of players profiled in this report: Numerator (InfoScout), Rakuten Advertising, Quotient Technology, Premise Data, SPS Commerce, AFS Technologies, Kinaxis, Looker, Wiser Solutions, Pricing Excellence
Libuda
: Affiliate Marketing Platform Market Next Big Thing
Affiliate Marketing Platform Market Next Big Thing | MaxBounty, Rakuten, Taobao, StudioPress
Published June 5, 2023 Newsmantraa
The global affiliate marketing platform market is expected to witness high demand due to increasing advertising and performance management in the forecasted period. It is a type of performance based marketing in which a business rewards one and more affiliates for each customer and visitor brought by the affiliates own marketing efforts.
Major players profiled in the study are: AWIN (Germany), ShareASale (Germany), Taobao (China), JD (China), Amazon (China), eBay (United States), Shopify (Canada), Clickbank (United States), Rakuten (Japan), Leadpages (United States), StudioPress (United States), CJ Affiliate (United States), Bluehost (United States), ConvertKit (United States), MaxBounty (Canada), Google (United States), Tapgerine (United States), Chitika (United States)