The company is the largest Internet service provider in the world, with more than 30 million subscribers around the globe under both its flagship America Online brand and its CompuServe brand. Its subscriber base is five times larger than its next competitor.
Between its AOL service, Netscape, the AOL Instant Messaging service, MapQuest.com, Digital City, and the WinAmp MP3 service, AOL reaches approximately 75% of all worldwide Web surfers in any given month.
AOL Time Warner has an enormous portfolio of franchises across all types of media. It has some 60 magazines -- including Time, People, Fortune, and Sports Illustrated -- that have a readership upward of 250 million.
Its television portfolio is even more impressive. CNN reaches more than 1 billion people worldwide, while HBO is the largest paid television network, with more than 37 million subscribers. TBS, TNT, and Cartoon Network are some of the most successful channels available on basic cable, and the three reach roughly 80 million homes via cable and satellite television. On free television, roughly 4 million people tune into The WB every night. Time Warner Cable also has approximately 13 million subscribers.
In music and film, AOL Time Warner owns New Line Cinema, Warner Brothers, and the Warner Music Group, all major players in their respective industries.
To be certain, AOL Time Warner is a media powerhouse, both of new and traditional media. In the next several years, it is expected that these media will become increasingly intertwined while the devices used to surf the Web and watch television converge.
No other company is positioned better to benefit from the convergence of the Internet with traditional offline media. AOL can use its massive Internet platform to distribute Time Warner's content, while Time Warner's content makes AOL an attractive Internet destination. Meanwhile, the cross-promotional opportunities are enormous.
AOL Time Warner is an Internet and media behemoth, and no other company can come close to reaching as many people on the planet as AOL Time Warner
|