Rakuten wesentlich besser als Rocket

- und daher habe ich mir nach dem Einstieg bei Alibaba, die inzwischem mehr als 20% gut gemacht haben, auch einige Rakutens gekauft.

Look Out Amazon, Here Comes...Rakuten?
Japanese e-commerce firm Rakuten announced on Tuesday it is acquiring Ebates for $1 billion.

The acquisition, which Rakuten hinted at last week, is part of the Japanese company?s push to grow its base beyond its domestic market and hopefully, become a global player. Having made some $1.2 billion acquisitions to date along these lines, this is Rakuten?s most ambitious move to date.

However, investors are dubious that the company can absorb yet another foreign acquisition, much less one the size of Ebates, despite Rakuten?s strong cash position.
Then there is the ever-present Amazon, which dominates the e-commerce market in the U.S. Few believe it will falter in the face of Chinese giant Alibaba, much less a Rakuten-Ebates combo.

Rakuten Goes Forth

Not surprisingly, Rakuten says it is undaunted. For starters, it has assembled a very interesting mix of acquisitions. There is messaging app Viber, which it purchased for $900 million in February, the Canadian ebook offering Kobo, Spanish video service Wuaki.tv, Viki, a digital content platform and Buy.com.
Now it has picked up Ebates.

http://www.forbes.com/sites/erikamorphy/2014/09/...ere-comes-rakuten/  

AVOD: The New Household Staple for FMCG Brands

Optimizing Pinterest to reach female consumers

Connected TV (CTV) offers a new way for advertisers to engage and reach their audience outside of linear distribution, on the biggest screen in the house. Across the 5 largest European markets, 50% of regular connected TV viewers watch internet-delivered content on their TV screens every day. Following the trend in the United States, where more than 50% of TV budgets are being moved to CTV, FMCG marketers in Europe are also shifting their advertising away from linear and cable.
https://go.rakutenadvertising.com/hubfs/...vod-fmcg-success-story.pdf

STRATEGY
The Rakuten Advertising account management team ensured smooth campaign delivery across Rakuten TV, using fully bespoke audience segments to match the brands? target audiences. Brand safety in a premium environment was assured, with ads being shown against a curated movie selection and live streaming channels. Throughout campaign duration, constant optimization was carried out by the team, helping meet the branding goals of Rakuten Advertising?s FMCG clients. Furthermore, a brand lift survey will be carried out later in 2021 to provide further transparency into performance.

RESULTS
Completion rate:  96.4%
% of impressions on CTV : 95% CTV
Over 80% of FMCG and personal care brands renewed their partnership and increased investment with Rakuten Advertising across Europe.
The top CTV manufacturers where FMCG brands were displayed include: SAMSUNG, LG, and Philips.

https://go.rakutenadvertising.com/hubfs/...vod-fmcg-success-story.pdf
 

Panel discusses how AI improves the benefits of Open RAN

October 9, 2024

Open RAN is entering the AI era.

The complex nature of tuning Open RAN radio heads for maximal coverage and minimal energy usage is an ideal application for AI. But there are a lot more applications now and the industry is taking notice.  

The industry?s standards bodies, 3GPP and the O-RAN ALLIANCE, are working together to develop standards for RAN optimization. But MNOs can experience a lot of the benefits of AI even while the standards efforts are in process.
 
To explore these AI benefits, Javed Khan, our Senior Director, 5G Product Management joined an all-star industry panel at the recent Fierce Wireless Open RAN Summit 2024.  

Titled ?AI-RAN: The Next Innovation in Radio Access Network Technology,? the session featured a keynote from Sebastián Guic, RAN Expert, Telecom Argentina.

On the panel, Khan was joined by Ravi P. Sinha, Co-Chairman, nGRG, O-RAN ALLIANCE, Lucia de Miguel, Senior Manager of Open RAN: Digital, Software & System Development, Vodafone Group, and Cristina Rodriguez, Vice President, Network & Edge Group & General Manager, Wireless Access Network Division, Intel. The panel was moderated by Stefan Pongratz, Vice President, Dell?Oro Group.  

What AI brings to Open RAN

The multiple benefits of AI in RAN were summarized by the keynoter as:

Improved RAN performance as measured by improvement in metrics such as efficiency, capacity and radio performance.

Improved quality of experience for consumers through the application of machine learning models that bring more network predictability.

The agility that allows the optimization of resource allocation based on traffic behavior and the specific needs of applications on a per cell site basis.

Reduced operational costs through the automation of network management and optimization tasks reducing the need for manual intervention.

Flexible adaptation to new demands, innovations and emerging services to support in 5G, 5G Advanced and 6G.

Benefits increase over time

Khan added that the impact of these benefits will grow over time as AI models are trained on live data and can better anticipate changes in network data flows.

?Normally operators tend to dimension (the network) for the worst case or certain call models, but with AI/ML and the learning that gets introduced, you are able to more effectively predict network behavior, which you may not be able to do with existing algorithms,? Khan said.  

He cited the impact of load balancing as a use case.

?Load balancing, for example, is one use case where you're trying to predict where the UE is going to move and allocate resources or deallocate resources to serve the UE proactively instead of reactively. And so, the prediction is the key. And the learning that AI/ML is able to bring into the picture improves the ability to optimize it to a scale better than what traditional algorithms could potentially do.??

There?s more from Javed Khan and all the panelists in the on-demand version of the webinar, which is available with a free registration from Fierce Wireless.

https://symphony.rakuten.com/blog/...mproves-the-benefits-of-open-ran

 

Rakuten Healthcare App Hits 1.8M Downloads, Boosts User Health

Updated October 03, 2024

Tokyo, Japan - Rakuten Group Inc's (4755.T) healthcare app "Rakuten Healthcare" has reached 1.8 million downloads two years after its launch, the company announced on Wednesday.

Key points:
Despite record-breaking heat, 69% of users achieved an average of 5,000 steps or more daily in July 2024.
15.5% of users consistently achieved 5,000 steps or more daily in July.
9.6% of users who recorded meals at least once every three days between February and July 2024 lost more than 3 kg.
Most common nutrient deficiencies: Vitamin B2 for men, iron for women.

The app offers activity tracking, meal logging, and health check-up recording features.

Rakuten plans to introduce a new "Health Report" function in October 2024 in partnership with Hoken Dojin Frontier Inc.

Rakuten runs a campaign until October 31, offering users a share of 200,000 Rakuten points for logging meals for at least three days.

https://www.thepickool.com/...hits-1-8m-downloads-boosts-user-health/
 

Rakuten has 4 bullish factors even though it has bad rumors.

Chat shows bullish falling wedge.
Potential MACD cross
OBV falling
RSI rising

My target is 1317 which means 1.00 fib extension.

https://www.tradingview.com/chart/4755/...Crazy-Rakuten-bullish-idea/
 

As a result of this change in accounting treatment, the difference between the fair value of AST shares as of the date of the change, and the equity method book value on a consolidated basis, will be recorded in Other Income and Share of gains of investments in associates and joint ventures in the amount of approximately 100 billion yen in the consolidated financial statements for the fourth quarter of the fiscal year ending December 31, 2024.

https://global.rakuten.com/corp/news/press/2024/1011_11.html
 

Rakuten owning sharses of AST SpaceMobile with a value between 750 and 800 million USD.  

Broadband from space to your phone: AST SpaceMobile?s CEO on the future of direct-to-cell connectivity

2 days ago

The telecommunications industry is undergoing a major and consequential yet not widely understood transformation, and it is one I believe will ultimately benefit the 1.6 billion people on Earth without broadband access.

Recent developments in the satellite market signify a building shift across the telecommunications industry, especially direct to cell ? in which we are looking to space to solve connectivity gaps. Almost everywhere we go on this planet we encounter such gaps, and they are especially glaring when it comes to broadband internet connectivity.

Closing the digital divide

The digital divide ? the gap between those with access to information and communication technologies and those without ? remains a significant global challenge. While internet penetration continues to rise, hundreds of millions, particularly in rural and remote areas, lack access to reliable and affordable broadband. This exclusion hinders economic opportunities, educational advancement, and access to critical information and services.

As of 2023, there were 111 mobile-cellular subscriptions and 87 mobile-broadband subscriptions per 100 inhabitants. In the past five years, mobile-broadband subscriptions grew by 27%, four times the rate for mobile-cellular subscriptions (7%).

Despite the rise of mobile broadband, fixed broadband accounts for 83% of all traffic. Worldwide, 81% of urban dwellers use the internet in 2023, compared with only 50% of the population in rural areas. The urban rural gap, measured as the ratio of the two percentages, has barely improved in recent years, from 1.7 in 2020 to 1.6 in 2023. Yet broadband makes possible a digital society rich with opportunities, and why I consider access to be a fundamental human right. With the high number of mobile phones in the market, cellular broadband directly from space to everyday smartphones seems to be the natural solution to address the gap.

When I founded AST SpaceMobile back in 2017, I had already spent more than 25 years working in the satellite industry. This included founding and heading Emerging Markets Communications (EMC), a satellite-based communications services provider. Through this and other work, I witnessed first-hand how delivering internet connectivity from space to new areas can make an enormous impact on the people who live there.

Empowering a more connected planet

Here is how I believe direct-to-device satellite broadband communication could revolutionize the market and benefit society:

Ubiquitous Coverage: Unlike terrestrial networks reliant on cell towers, D2D satellite communication offers the potential for ubiquitous coverage, reaching areas currently underserved or unserved by traditional infrastructure. This could empower rural communities, remote populations, and disaster-stricken regions with consistent broadband access.

Economic Empowerment: Reliable internet access fuels economic development. With D2D satellite communication, rural businesses could gain access to online markets, facilitate remote work opportunities, and participate more actively in the global economy. Farmers could access real-time agricultural data, while local entrepreneurs could tap into online resources.

Educational Advancement: Broadband access opens doors to online learning platforms, educational resources, and digital tools. Students in remote areas could access online courses, connect with educators worldwide, and participate in a more globally connected learning environment.

Improved Public Services: D2D satellite communication can enhance access to essential public services for remote communities. Telemedicine consultations, remote healthcare monitoring, and emergency communication during natural disasters could be significantly improved.

Bridging the Social Divide: The internet fosters social interaction and information sharing. D2D satellite communication could empower geographically isolated populations to connect with friends and family, access social media platforms, and participate more fully in the online world.

Challenges and opportunities:

The potential benefits for bridging the digital divide and creating a more connected society are undeniable. The U.S. Federal Communications Commission has taken the bold step of voting forward a pioneering framework called Supplemental Coverage from Space, or SCS. SCS, will be a game-changing framework for expanding coverage in the U.S. The growing demand and need for seamless broadband services have drawn in new players, triggered shifting alliances, and accelerated innovation across the mobile and satellite industries. Each competitor will face unique hurdles, requiring them to leverage unprecedented technological strength and deeply understand changing market dynamics. Only those who can rise to the challenge of developing the right partnerships, working together with regulatory officials, and bringing innovative solutions will succeed.

Rakuten and AST SpaceMobile: Transforming telecom together

Since Rakuten began its partnership with AST SpaceMobile in March of 2020, the two companies have worked closely with the goal to provide satellite-to-mobile service across Japan, even in times of natural disasters.

Earlier this summer at Rakuten Optimism 2024, Abel Avellan, Founder, Chairman & CEO of AST SpaceMobile joined Mickey Mikitani, Rakuten Group Chairman & CEO, to speak about the critical importance of his company?s work, sharing his long-held belief that ?everybody, regardless of where they live and work, should have connectivity directly to their cell phone. That is something that enables knowledge and information to flow.?

On September 12, 2024, AST SpaceMobile and Rakuten took the next step in their ambitious mission to eliminate connectivity gaps and make broadband accessible to all, when they successfully launched their first five commercial satellites, called BlueBirds. The groundbreaking launch, at 4:52 a.m. EDT from Cape Canaveral, Florida, was witnessed by partners, stakeholders and employees from around the globe who gathered to be a part of the historic milestone.

https://rakuten.today/blog/...pace-to-your-phone-ast-spacemobile.html




 

By Monica Alleven  Sep 13, 2024 9:33am

AST SpaceMobile successfully launched five BlueBird satellites on a SpaceX rocket in the wee hours Thursday morning

It?s not every day that investors are so stoked about a company that they?ll travel thousands of miles to witness a satellite launch. But that?s what happened this week with AST SpaceMobile?s launch of five commercial satellites for its direct-to-device (D2D) cellular service.

Although competitors ? including SpaceX ? would no doubt quarrel, Avellan told Fierce in an interview earlier this year that AST SpaceMobile invented the D2D space. The company has spent more than $1 billion thus far, assembling more than 3,400 patent and patent-pending claims. Partners and investors include AT&T, American Tower, Verizon, Google, Rakuten and Vodafone.

CCS Insight analyst Ian Fogg echoed that sentiment, noting that AST SpaceMobile is aiming to offer a network that offers a richer data connection than Apple's current offer. ?If it can deliver this, there is an opportunity to offer a premium service to iPhone users despite Apple's free messaging offer,? he said.
Plus, Apple only serves part of the market, so there is a large opportunity to serve the Android market. There?s an even greater opportunity outside a strong Apple market like the U.S., he said.

?Timing is important,? Fogg said. AST is just building out its constellation now. Others already offer services, but will likely need to upgrade their satellites to support richer broadband connectivity.

https://www.fierce-network.com/wireless/...-be-ast-spacemobiles-orbit




 

American Tower CTO Speaks About AST SpaceMobile Ahead of the BlueBird 1-5 Satellite Mission Launch

September 18, 2024

Ed Knapp, Chief Technology Officer of American Tower Corporation and an AST SpaceMobile board member, shares his insights about the BlueBird 1-5 mission ahead of its launch from Cape Canaveral, Florida, including his sense that "the future of connectivity everywhere, at any time, is now." This video first aired as part of AST SpaceMobile's live launch webcast on September 12, 2024.

https://www.youtube.com/watch?v=TY7Hh7LeigM
 

AT&T and AST SpaceMobile's Vision to Bridge the Digital Divide

September 09,2024

0:00 Intro 0:02 Chris Sambar's Encounter with Abel 4:46 Revolutionary Broadband Connectivity via Large Satellites 8:24 Expansion of Satellite Network 10:54 Advancements in Space-Based Connectivity 13:11 Abel's Vision for ASC Space Mobile 15:45 The Secretive Blue Walker Three Project 18:31 Bridging the Digital Divide 20:03 The Power of the Cell Phone 21:35 Transformational Impact of Low-Cost Phones 23:28 Bridging the Digital Divide with Fiber Investments 24:51 Broadband Connectivity as a Three-Legged Stool

https://www.youtube.com/watch?v=JIK-UAVHqVA
 

Rakuten owning 31,020,155 shares of AST SpaceMobile

Mr. Mikitani is the founder, Chairman and Chief Executive Officer of Rakuten and has voting and investment discretion with respect to the securities held of record by Rakuten. As such, Mr. Mikitani is deemed to be the beneficial owner of the securities held by Rakuten.

Amount beneficially owned: 31,020,155 shares of Class A Common Stock.
Percent of Class: 16.63%
Number of shares the Reporting Person has:
Sole power to vote or direct the vote: 31,020,155 shares of Class A Common Stock. Each share of Class A Common Stock carries one vote per share.
Sole power to dispose or direct the disposition of: 31,020,155 shares of Class A Common Stock

https://fintel.io/doc/...i-1780312-sc-13da-2024-october-10-20006-7935
 

AST SpaceMobile, Inc. (ASTS) At close: October 11 at 4:00 PM EDT:  24.18+1.11(+4.81%)
 

Acorns puts the responsible tools of wealth making into everyone's hands: CEO Noah Kerner

https://www.foxbusiness.com/video/6352973228112
 

Is Acorns profitable?
While specific profitability information isn't provided, Acorns has shown strong revenue growth. The company's revenue increased from $44 million in 2019 to $71 million in 2020, a 61% growth. Acorns was projected to generate $309 million in revenue by 2023. However, it's important to note that rapid growth and high revenue don't necessarily equate to profitability, especially for fintech startups focusing on user acquisition and product development.

How much is Acorns worth?
As of its last funding round in March 2022, Acorns had a post-money valuation of $1.8 billion. It's important to note that this valuation is for a private company and may differ from a potential public market cap. Valuations can fluctuate based on market conditions, company performance, and investor sentiment. Acorns had previously planned a $2.2 billion SPAC merger but called it off due to market conditions, indicating the volatility of private company valuations.

https://www.linqto.com/how-to-invest/how-to-invest-in-acorns-2024/

 

Partha Seetala

https://www.youtube.com/watch?v=os5by3jKUvc
 

October 11, 2024

TelecomTV?s Guy Daniels previews the programmes for this year?s AI-Native Telco Summit ? back for a second year. Find out what topics are being covered and who we have as guest speakers. Get an early look at the three panel discussions, with selected highlights. Don?t forget to take part in our poll and to send in your questions for the live Q&A shows ? we have one per day, during which our panellists will return to answer as many of your questions as they can. If you haven?t yet done so, please register now ? it?s free to view for all members of our community.

Featuring:
Aaron Boasman-Patel, Vice President Innovation, TM Forum
Alex Jinsung Choi, Principal Fellow, Research Institute of Advanced Technology, SoftBank Corp., Chair of the AI-RAN Alliance
Antonio Guzmán, Director of Discovery and Innovation, Telefónica Digital Innovation
Beth Cohen, SDN Network Product Strategy, Verizon Business Group
Danielle Rios, Acting CEO, Totogi
Manish Singh, CTO, Telecom Systems Business, Dell Technologies
Martin Halstead, Senior Distinguished Technologist, Aruba Telco Solutions, Hewlett Packard Enterprise
Michael Clegg, Vice President and General Manager for 5G and Edge, Supermicro
Patrick Kelly, Founder and Principal Analyst, Appledore Research
Paul Miller, Chief Technology Officer, Wind River
Rahul Atri, President, OSS Business Unit, Rakuten Symphony
Scott Cadzow, Chair of ETSI TC Securing Artificial Intelligence (SAI)
Shujaur Mufti, Senior Manager, Global Partners Solution Architecture Telecom, Media, & Entertainment, Red Hat

https://www.youtube.com/watch?v=z_HyR-S_EQY

 

https://www.youtube.com/watch?v=z_HyR-S_EQY  

The growth of cloud native and its impact on telcos

September 23, 2024  

Has cloud native now entered the mainstream within telcos? Are we now seeing significant uptake in cloud-native infra and cloud-native function (CNF) workloads, and have internal software teams reorganised around cloud-native principles? This panel explores the growth of cloud-native technologies and addresses key challenges, such as expertise gaps, operational complexities and vendor software maturity, while highlighting success stories in cloud-native telco deployments. We also look to the future to see how developments within the cloud-native, open-source community may impact telcos in the coming years.

Featuring:
Amajit Gupta, Group CEO & MD, Lightstorm
Balaji Subramaniam, Director of Product Line Management, Blue Planet, a division of Ciena
Juan Carlos Garcia, Senior Technology and Innovation Advisor, Independent
Mark Longwell, Director, Telco and Edge Alliances, Hybrid Platforms Business Unit, Red Hat
Partha Seetala, President, Cloud Business Unit, Rakuten Symphony

https://www.youtube.com/watch?v=j5nLru49GFM
 

Rakuten and Science Arts Form Capital and Business Alliance to Drive Business Synergies
- Rakuten Mobile and Science Arts also partner to bring Buddycom to companies across the Rakuten Ecosystem through the ?Rakuten Mobile Buddycom Set? package.

Tokyo, October 15, 2024 ? Rakuten Group, Inc. and Science Arts, Inc. today announced that they have signed a capital and business alliance agreement to deepen their collaborations across a range of initiatives, and strengthen technological and business synergies.

In addition, Rakuten Mobile, Inc. and Science Arts have entered into a business alliance agreement to drive sales for a package deal that combines Rakuten Mobile?s Rakuten Saikyo Plan Business for enterprise customers with Science Arts' communication platform "Buddycom."

Rakuten, Rakuten Mobile and Science Arts also signed a basic agreement to jointly develop solutions that enhance business operation efficiencies for Rakuten?s partner companies by integrating Rakuten's AI technology and solution suite with Buddycom.

Mickey Mikitani, Chairman and CEO, Rakuten Group, commented, "With this new alliance, we look forward to deepening our collaboration with Science Arts across the Rakuten Ecosystem, spanning mobile, digital transformation and beyond. By combining the power of Rakuten's AI technology and solution suite with Buddycom, we aim to significantly improve operational and marketing efficiency for our partner companies, driving growth and maximizing corporate value."

Hidekazu Hiraoka, President and CEO, Science Arts, commented, "We are delighted to strengthen our collaborative relationship with Rakuten and Rakuten Mobile to create new value together. Integrating Rakuten's AI technology with Buddycom will enhance service features and convenience, enabling us to deliver the future of digital transformation to frontline workers and promote brighter and happier workplaces."

About the Business Alliance and Basic Agreement

Beginning in January 2024, Rakuten Mobile began offering Buddycom as a solution for corporate clients, and from April 2024, the company introduced the Rakuten Mobile Buddycom Set for accommodation facilities registered with Rakuten Travel, promoting digital transformation and operational efficiencies for frontline workers in the service industry and beyond. In the future, based on their business alliance, Rakuten Mobile and Science Arts will expand sales for the Rakuten Mobile Buddycom Set to Rakuten Ichiba and partner companies from across the Rakuten Ecosystem, further driving digital transformation and operational efficiencies by providing customized packages designed to meet the needs of different markets.

In addition, under the basic agreement, Rakuten will leverage its AI technologies and suite of solutions in collaboration with Science Arts to further enhance Buddycom, making it even more user-friendly and intuitive as a voice solution that addresses the needs of frontline workers. This joint development aims to improve operational efficiency for Rakuten?s partner companies.

The three companies will continue to explore ways to provide additional value by utilizing data assets and AI to enhance corporate customers? operational efficiency.

About the Capital Alliance
Rakuten's plans for investment in Science Arts are as follows.
Investment method: Subscription of new shares via third-party allotment
Number of shares subscribed: 819,000 shares
Investment amount: 434,070,000 yen
Investment ratio (voting rights basis): 10.17%
Payment date: October 31, 2024 (planned)

https://corp.mobile.rakuten.co.jp/english/news/...20241015_01_lang_en
 

Tuesday, 30 July 2024

While the rollout of O-RAN has experienced a multitude of delays, we expect large-scale rollouts of O-RAN to take shape in 2025 and 2026, culminating in the deployment of over two million O-RAN-compliant base stations in 2029. This acceleration of O-RAN rollouts will be driven by key operators such as AT&T and Vodafone, all of whom have signed significant deals for O-RAN infrastructure development or begun significant O-RAN RFQs.

As the above infographic illustrates, ten countries have begun deployment or seen commercial launches of O-RAN services, including Canada, Peru, India, Japan, Romania, the UK, and the US. An additional five are also currently field testing O-RAN, including Brazil, Spain, Turkey, and Saudi Arabia.

https://www.juniperresearch.com/resources/...ead-of-open-ran-in-2024/
 

September 5, 2024

In der dynamischen Welt der Connected TV (CTV)-Werbung ist das Verständnis der Marktdynamik und -nuancen entscheidend. Unser neuester Bericht, ?The New Frontier of Advertising: Navigating the European Connected TV Market?, der gemeinsam mit Google Ad Manager erstellt wurde, taucht tief in die europäische CTV-Werbelandschaft ein.

https://blog.rakutenadvertising.com/de-de/...europaeischen-ctv-markt/
 

Mobile Experience Awards

October 2024, Japan Report

Rakuten Mobile wins both 5G speed awards, but au retains Download Speed Experience

Once again, Rakuten Mobile users enjoy the fastest 5G speeds in Japan. The operator wins the 5G Download Speed award outright with a score of 176.5Mbps, beating au by 21Mbps. Rakuten Mobile also defends the 5G Upload Speed award outright with a score of 27Mbps. While Rakuten Mobile remains the sole winner of Upload Speed Experience, au holds Download Speed Experience in a firm grip, with average download speeds clocking in at 54.7Mbps.

https://www.opensignal.com/reports/2024/10/japan/...etwork-experience
 

Inside Track Episode 3: Partha Seetala, President, Cloud Business Unit

October 15, 2024

In Episode 3 of Inside Track, Partha Seetala, President of Rakuten Symphony?s Cloud Business Unit explains why AI education is essential in order to ensure long-term job security. When combined with domain expertise, it can create ?magic?, he said. Seetala also discussed ways that the Cloud BU will incorporate AI into its products in the near future.

https://www.youtube.com/watch?v=hu0B6Ibkebo

 

of Rakuten Mobile will be 8 million subscriber at the end of November 2024.  

The Japanese E-Commerce Payment market is expected to reach US$ 253.04 Billion in 2023 to US$ 759.54 Billion by 2032, with a CAGR of 12.99 % from 2024 to 2032. Japan's e-commerce platforms are rapidly expanding, government activities supporting digital payments are encouraging, and consumers' growing demand for cashless transactions are the main drivers of this robust growth.
The need for e-commerce payment solutions has grown dramatically in Japan due to the country's e-commerce industry's explosive rise. There is an increasing need for safe, practical, and effective payment options as more people shop online. Digital payment methods such as online banking and mobile wallets provide a smooth and convenient transaction experience that suits the tastes of tech-savvy customers.

https://finance.yahoo.com/news/...merce-payment-market-090300025.html