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We could see FDA approval of stevia in as little as a few days. The issue is erupting with demand as health-minded consumers and big business are now teaming up to push the senseless FDA into doing something it should have done years ago: Give stevia GRAS approval.
Once stevia is legalized for use in foods, expect a wave of stevia-sweetened foods and beverages to be unleashed. The breakthrough will be a boon for diabetics, but it will still leave observers scratching their heads, wondering "What took the FDA so long?" The answer, of course, is that the FDA abused its power to keep stevia banned while protecting a near-monopoly market for aspartame.
Click to read:
Stevia GRAS Approval by FDA May be Immiment
From Foodnavigator-usa.com: Merisant and Cargill have notified the FDA that rebiana (the common name for high-purity Rebaudioside A from stevia) should be GRAS and a response is expected shortly.... more
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Das große Süßen
Eine Pflanze aus Paraguay könnte dem Zucker Konkurrenz machen: Stevia ? süß und fast kalorienfrei, schadet Zähnen nicht und auch nicht der Figur. In Europa tobt der Kampf um ihre Zulassung.
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Sunwin International Customer Zevia LLC Recognized as Fastest Growing Natural Product
Thursday November 20, 1:37 pm ET
AC Nielson Division Ranks Zevia as #2 Category Brand Just Six Months After U.S. Launch
QUFU, CHINA--(MARKET WIRE)--Nov 20, 2008 -- Sunwin International Neutraceuticals, Inc. (OTC BB:SUWN.OB - News) a leader in the production and distribution of Chinese herbs, veterinary medicines and one of the world's leading producers of all natural, zero calorie stevia in China, congratulates its customer Zevia LLC for achieving the #1 sales growth rate and #2 brand position in its category just six months after launching national distribution. The rankings are compiled by SPINScan Natural -- a division of AC Nielson. SPINS is the recognized benchmark for retail performance of brands in the natural food category.
ADVERTISEMENT
According to Zevia LLC, its beverages are the only zero-calorie carbonated beverages that can claim to be all natural. Its diet sodas are available in Natural Cola, Natural Lemon-Lime Twist, Natural Orange, and Natural Ginger Root Beer flavors. Zevia is sold in a rapidly growing number of health food, major chain and specialty grocery stores nationwide.
Zevia contains high quality stevia extract, which is provided by Sunwin International. Stevia is an herb primarily produced in China that is many times sweeter than sugar. Now poised to have an important impact on the U.S. food industry, stevia is widely accepted as an alternative to sugar and artificial sweeteners and readily available in health food and major grocery stores. Sunwin's proprietary OnlySweet(TM) brand is available at more than 4,000 major retail outlets in the U.S.
President of the Sunwin's US subsidiary Jeff Reynolds commented, "We are very pleased to see the continued success and growth of a great customer for our Stevia products. Sunwin continues to refine and ship Stevia on a growing basis to meet the demands of Zevia's product growth in the U.S. We believe that this success demonstrates that the American consumer market is looking for natural zero-calorie products, a niche Zevia has filled with quality Stevia products. We look forward to the addition of more Stevia based products as acceptance continues to grow. As a vertically integrated provider, Sunwin is one of the few global companies able to produce and blend a variety of Stevia grades to meet specific product needs and price points within the food and beverage industry. We are working with many other companies to explore Stevia driven products to meet the increasing interest of the U.S. consumer in natural products to fit a healthier lifestyle."
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by Mike Adams, the Health Ranger, December 2, 2008
Key concepts: Stevia, Pepsi and Diet soda
PepsiCo said it's ready to rock with stevia-sweetened soft drinks as soon as the FDA ends its decades-long ban on stevia in foods and beverages. It joins Coca-Cola and Cargill in ramping up plans for stevia-related products in anticipation of FDA GRAS approval.
The FDA has kept stevia illegal for well over a decade, most likely to protect the profits of aspartame, a chemical sweetener that failed safety testing and was pushed through the FDA approval process by Donald Rumsfeld.
Stevia is a safe, natural sweetener with zero calories, making it a strong competitor with aspartame, Sucralose and other chemical sweeteners. That's why the FDA kept it out of the food supply for so long, even going so far as to order the destruction of recipe books that offered stevia recipes.
The FDA has also routinely seized stevia products at the border, claiming they were "mislabeled" as sweeteners when they should have been labeled only as nutritional supplements.
Of course, the FDA can lie all it wants about stevia, but the public knows the truth: Stevia is the safest and most natural zero-calorie sweetener on the market, and it's an ingredient that's desperately needed by diabetics who consume far too much aspartame, sucralose and fructose.
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(Market Wire 12.17 14:54:19)
Q2 2009 Net Income up 135%, Positioning for Increased Global and USA Stevia Demand
QUFU, CHINA -- (Marketwire) -- 12/17/08 -- Sunwin International Neutraceuticals, Inc.
(OTCBB: SUWN), a leader in the production and distribution of Chinese
herbs, veterinary medicines and one of the world's leading producers of all
natural, zero calorie Stevia in China, today announced its second quarter
results for fiscal 2009 for the quarter ended October 31, 2008.
The quarter showed continued growth in revenue and a significant rise in
net income even as the company increased general and administrative
expenses ahead of further global sales growth. Recent developments in the
US market where Stevia is pending FDA approval as a sweetener ingredient
include an announcement by Coca Cola to launch in the US an all natural low
calorie beverage using Stevia and comments by Pepsi Co. of products
launched in markets outside the US. Sunwin is positioned to become the
largest independent Stevia provider able to supply across the US market for
table top, wholesale and bulk sale needs.
Financial Highlights:
Revenues for the second quarter of fiscal 2009 increased 15.4% to $6.56
million as compared to revenues of $5.68 million in the second quarter of
fiscal 2008. Net income in the second quarter of fiscal 2009 was
approximately $421,000, a 135% increase compared to approximately $179,000
in the second quarter of fiscal 2008.
For the first half of fiscal 2009, revenue increased 29.2% to $12.79
million and net income increased 47.5% to more than $715,000. Gross margins
remain steady at approximately 25% reflecting variances and offsets in
costs related to the global economic upheavals affecting the cost of raw
materials, energy and shipping. The company was able to control costs in
order to maintain its current margins.
The significant increase in quarter over quarter net income was primarily
attributable to ongoing revenue growth, cost controls and efficiency gains
within the business, less increased general and administrative expenses
associated with the company's organic and strategic growth. Selling
expenses declined year over year. Income from operations net of these
changes increased 192% on a quarter to quarter comparison. Sunwin also
became a tax payer in China reducing the current year quarterly net income
by $92,430 compared to no income taxes paid in the prior year quarter.
First half net income was reduced by $166,600 in taxes year to date
compared to the prior year period of zero taxes paid.
The fiscal second quarter is the major purchasing period for Stevia raw
leaf stock by the Company and as a result, inventories increased through
raw materials purchases from $4.7 million at fiscal 2008 year end to $9.2
million at the end of the second quarter ahead of expected demand. While
inventories increased substantially, cash and cash equivalents as of
October 31, 2008 were $6.78 million, down only slightly from $6.81 million
at fiscal 2008 year end. This demonstrates the company's increasing ability
to generate internal working capital to fund its growth programs as it
addresses the increasing worldwide demand for Stevia products.
President and Chairman Laiwang Zhang, commented, "Sunwin posted yet another
strong quarter of growth, profit and conservative fiscal management of the
company's assets. The company made significant inventory purchases to
increase stevia production to meet expected growth in global demand,
eventually to include expected high US market demand as product
manufacturers are openly discussing their plans to launch low calorie
products using Stevia upon FDA approval. Sunwin is uniquely positioned to
address this potential demand as a vertically integrated supplier able to
provide both intermediate grades needed by other producers to create high
grade Stevia, as well as produce and deliver high grade Stevia customized
to a customer's particular needs at competitive costs. In the interim,
Sunwin continues to grow its business outside the US in current and
recently approved markets to the benefit of the bottom line for our
shareholders."
Outlook:
Sunwin expects to continue its growth in international markets where the
bulk of Stevia sales are today through increased production at its present
facilities and broader distribution of product through wholesale channels,
as well as the provision of mid-grade Stevia to other manufacturers who
face limited supply scenarios of this product critical for the production
of high-grade Stevia.
The company anticipates its acquisition of a 60% interest in Qufu Shengwang
Stevia Biology and Science Company will add revenue and profit in the
quarters ahead by expanding the business base in agricultural products and
profitably monetizing Stevia waste products generated from the production
of Stevia.
Sunwin's proprietary OnlySweet(TM) brand of dietary supplements sold in
retail stores across the US continues to grow with increasing interest from
major chain retailers and online distributors. OnlySweet unit sales
increased 34% during the second quarter of 2009 as compared to the prior
year. Expected US approval of Stevia is expected to open further
distribution and sales of the tabletop product currently sold, as well as
significantly increase wholesale and bulk opportunities for the food and
beverage industry in which Sunwin currently participates. Sunwin's customer
Zevia was recently featured as one of the fastest growing companies in its
category, which we believe is a strong indication of the US market
potential for Stevia and Sunwin.
Jeff Reynolds, President of the company's US subsidiary, commented, "The
company continues to see needs for increasing production of both mid-grade
and high-grade Stevia to meet growing global demand, and anticipates demand
increasing upon US FDA approval of Stevia. We believe that US approval will
also open significant interest in launching new products, which will
increase Stevia demand, as well as create additional demand on currently
limited industry production capacity for high-grade Stevia. Sunwin is
uniquely positioned as a vertically integrated producer and seller to meet
the need for high quality Stevia at competitive prices."
Company Background:
Sunwin International Neutraceuticals, Inc. engages in the areas of
essential traditional Chinese medicine, zero calorie natural sweeteners
(stevia), and veterinary medicines and feeds prepared from 100 percent
organic herbal ingredients. As an industry leader in agricultural
processing, Sunwin has built an integrated global firm with the sourcing
and production capabilities to meet the needs of consumers throughout the
world. Sunwin also makes such value-added products as specialty veterinary
food ingredients and specialty feed ingredients. For more info about
Sunwin, please visit http://www.sunwininternational.com
Safe Harbor Statement
In connection with the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, Sunwin International Neutraceuticals, Inc.,
is hereby providing cautionary statements identifying important factors
that could cause our actual results to differ materially from those
projected in forward-looking statements (as defined in such act). Any
statements that are not historical facts and that express, or involve
discussions as to, expectations, beliefs, plans, objectives, assumptions or
future events or performance (often, but not always, indicated through the
use of words or phrases such as "will likely result," "are expected to,"
"will continue," "is anticipated," "estimated," "intends," "plans,"
"believes" and "projects") may be forward-looking and may involve estimates
and uncertainties which could cause actual results to differ materially
from those expressed in the forward-looking statements. These statements
include, but are not limited to, our guidance and expectations regarding
revenues, net income and earnings. In addition, any such statements are
qualified in their entirety by reference to, and are accompanied by, the
following key factors that have a direct bearing on our results of
operations: our expectations regarding FDA approval of stevia in the US and
the acceptance of stevia in the American consumer market. In addition, any
such statements are qualified in their entirety by reference to, and are
accompanied by, the following key factors that have a direct bearing on our
results of operations: the business operating risks and new and competing
sugar substitutes.
We caution that the factors described herein could cause actual results to
differ materially from those expressed in any forward-looking statements we
make and that investors should not place undue reliance on any such
forward-looking statements. Further, any forward-looking statement speaks
only as of the date on which such statement is made, and we undertake no
obligation to update any forward-looking statement to reflect events or
circumstances after the date on which such statement is made or to reflect
the occurrence of anticipated or unanticipated events or circumstances. New
factors emerge from time to time, and it is not possible for us to predict
all of such factors. Further, we cannot assess the impact of each such
factor on our results of operations or the extent to which any factor, or
combination of factors, may cause actual results to differ materially from
those contained in any forward-looking statements. This press release is
qualified in its entirety by the cautionary statements and risk factor
disclosure contained in our Securities and Exchange Commission filings,
including our Annual Report on Form 10-K for the fiscal year ended April
30, 2008 and our reports on Form 10-Q.
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Coca-Cola to Launch Stevia-Sweetened Drinks in Violation of FDA Regulations?
by Mike Adams, the Health Ranger, December 15, 2008
Key concepts: Stevia, Coca-Cola and GRAS
The Wall Street Journal is reporting today that Coca-Cola plans to launch a calorie-free, stevia-sweetened drink this week. Why is that news? Because stevia has never been approved by the U.S. Food and Drug Administration, which has kept stevia off the GRAS list of approved food and beverage ingredients for well over a decade (to protect aspartame profits, critics charge).
If Coca-Cola moves ahead with its plan to launch a stevia-sweetened diet drink, it would be doing so in direct violation of FDA regulations that currently prohibit stevia from being used as an ingredient in food and beverages (stevia can only be sold as a "dietary supplement," not as an ingredient in food). This means one of the following must be true:
Possibility #1 - Coca-Cola is working with the FDA, and there will be a surprise announce of stevia's GRAS approval timed to coincide with Coca-Cola's launch of its new stevia-sweetened drinks.
Possibility #2 - Coca-Cola is NOT working with the FDA, and it plans to launch its stevia drink in direct violation of the FDA's rules regarding food and beverage ingredients.
If Possibility #2 is true, then the FDA will be faced with a dilemma: It must either confiscate all of Coca-Cola's stevia drinks or it will lose any remaining credibility as a food and beverage regulator. Why? Because it has threatened smaller stevia companies for years, even confiscating imported stevia products and ordering the destruction of stevia recipe books. If it now allows Coca-Cola to sell stevia drinks even when they are using an illegal ingredient, it would indicate blatant favoritism of large corporations over small ones.
And that would mean the FDA regulations are meaningless. The only thing that matters is the size of your corporation and how much money can be made from the FDA looking the other way. (Sound familiar?)
If Coca-Cola proceeds with the launch of its stevia drinks, this could be a defining moment for the FDA: Will it finally legalize stevia? If not, will it enforce its own GRAS rules, or will it instead allow a powerful corporation to sell "illegal" products that violate FDA regulations?
NaturalNews will keep you updated on this story as it develops. We're hoping to see the FDA make a surprise announcement that stevia is GRAS approved -- a positive development for consumers.
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Photos: U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside A
Wednesday December 17, 5:24 pm ET
All-Natural Zero-Calorie PureVia(TM) Tabletop Sweetener Begins Shipping to Retailers; PureVia(TM) Makes its U.S. Debut in Zero-Calorie SoBe Lifewater®, and Trop 50, a New Light Orange Juice Product from Tropicana in First Quarter 2009
ADVERTISEMENT
CHICAGO and PURCHASE, N.Y., Dec. 17 /PRNewswire/ -- Whole Earth Sweetener Company LLC and PepsiCo announced today that the U.S. Food and Drug Administration (FDA) issued a no objection letter with respect to Rebaudioside A (Reb A), the stevia extract used in PureVia(TM), the companies' all-natural, zero-calorie sweetener.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/purevia/36001/
This response indicates the FDA has no objection to the conclusion that Reb A is generally recognized as safe (GRAS) among qualified experts for use in beverages, foods and tabletop sweeteners. It also makes possible the launch of PureVia(TM) tabletop sweetener, zero-calorie SoBe Lifewater and Trop 50, Tropicana's new light orange juice product. This news will be sweet music to the ears -- and waistlines -- of U.S. consumers looking for more natural, low-calorie choices.
PureVia(TM) Tabletop Sweetener Hits Store Shelves this Month
Whole Earth Sweetener Company has begun shipping PureVia(TM), an all-natural, zero-calorie alternative to sugar that can be used in both hot and cold beverages, as well as sprinkled on cereal, fruit and yogurt. It will be available for purchase in the sweetener aisle at grocery and mass merchandise stores across the United States. It will be offered in 40- and 80-stick cartons for a suggested retail price of $3.99 and $6.99, respectively. Retail prices may vary by market. Consumers can also look for it in the sweetener caddy at coffee shops and restaurants.
"We are delighted to bring PureVia(TM) to consumers," said Paul Block, chief executive officer of Merisant and Whole Earth Sweetener Company. "PureVia(TM) is the result of innovative technology that isolates 97 percent pure Reb A, the sweetest and best tasting part of the stevia leaf. We blend Reb A with other natural flavors and ingredients to create a great tasting, all-natural, zero-calorie sweetener with a similar taste and texture to sugar."
For more information on PureVia, please visit www.purevia.com.
PepsiCo Launches New Zero-Calorie SoBe Lifewater and Trop 50, a New Light Orange Juice Product with PureVia(TM)
PepsiCo will launch two new products featuring PureVia(TM). Zero-calorie SoBe Lifewater, a great-tasting line of naturally-sweetened, enhanced waters will hit store shelves soon in three flavors: Black and Blue Berry, Fuji Apple Pear and Yumberry Pomegranate. Tropicana will introduce Trop 50, a light orange juice product with 50 percent less sugar and calories using PureVia(TM) in March. This beverage appeals to consumers who want the goodness of orange juice, while limiting their sugar and calorie intake.
"For consumers who are demanding more natural foods and beverages and counting calories but don't want to compromise on taste, PureVia(TM) hits the sweet spot," said Massimo d'Amore, chief executive officer of PepsiCo Americas Beverages. "The new flavors of SoBe Lifewater and Trop 50 will continue the transformation of our product portfolio into a wider variety of healthy products, and we also believe they can help revitalize interest in our North American beverage business."
FDA's Response Marks First GRAS Status for Stevia Sweetener
The new products are coming to U.S. store shelves as a result of the FDA's issuance of a no objection letter with respect to Reb A. The FDA issued its no objection letter after reviewing Whole Earth Sweetener Company's notification and supporting scientific data that this highly pure plant extract is generally recognized as safe (GRAS) among qualified experts for use in beverages, foods and tabletop sweeteners. This is the first time that the FDA has issued a no objection letter on the GRAS status of any extract of the stevia plant.
PureVia(TM) is made from Reb A -- a natural sweetener found in stevia, a plant native to Paraguay, and is 200 times sweeter than sugar. Whole Earth Sweetener Company and PepsiCo use a highly pure form of this natural sweetener in tabletop sweeteners, foods and beverages. This ingredient differs from most stevia products sold as dietary supplements in the United States because it is a highly pure form of only one of several steviol glycosides found in the stevia plant.
In May, Whole Earth Sweetener Company submitted a notification and supporting scientific data to the FDA demonstrating that Reb A is generally recognized as safe for use in beverages, foods and tabletop sweeteners. The company assembled a panel of internationally recognized experts to review all available safety information on Reb A. The panel confirmed that Reb A is safe to use as a tabletop sweetener and as an ingredient in beverages and foods. In preparing its notification to the FDA, Whole Earth Sweetener Company followed procedures that require the same quantity and quality of scientific evidence as is required to obtain approval of a substance as a food additive.
To launch PureVia(TM), Whole Earth Sweetener Company, PepsiCo and PureCircle formed an unprecedented marketing and supply partnership. It unites Whole Earth Sweetener Company's knowledge of natural sweeteners, Merisant's global distribution network, PepsiCo's global brand and marketing expertise and vast food and beverage portfolio with PureCircle's leading supply capability, delivering a powerful platform to build awareness and trial. PureCircle will also have the exclusive license to market Reb A under the PureVia(TM) brand.
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Ich bin mir bei SUNWIN nicht mehr sicher, obwohl ich hoch investiert bin und Defizite wegmachen muß.
Aber Management und Strategie sind mir nicht (mehr) geheuer.
Mal sehen, ich bleibe dran
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The FDA has given the long-awaited green light for Reb A, the sweetener made from the stevia leaf, to be used in food and beverages - opening the flood gates for new product launches.
The Food and Drug Administration (FDA) has concluded that it has no objection to rebiana, (Reb A) at 95 percent purity or above, having GRAS (generally recognized as safe) status as a general purpose sweetener for food and drink, not just as a supplement.http://www.foodnavigator-usa.com/Legislation/...s-US-FDA-go-ahead.And within hours Coca-Cola and PepsiCo announced that their first drinks sweetened with Reb A will be hitting US shop shelves shortly. ......The US is a key market for the natural, zero calorie sweeteners which can be used as a complement to sugar or a substitute for synthetic sweeteners.
Peter Milsted, PureCircle sales and marketing director, told FoodNavigator that receiving no objection from the FDA means that stevia will now move into the mainstream in the US and product launches by PepsiCo and Coca-Cola will signal to other companies to follow suit.
http://quotes.freerealtime.com/rt/frt/...800353u5145&SA=Latest%20News
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Nun hat sich das Blatt doch gewendet. Coca-Cola und Pepsi sind mit Stevia-Produkten auf dem Markt. Die Zahlen und anderen Dinge bei Sunwin sehen gut aus. Wieso wird hier nur gemeckert ?? Der Firma kann man nicht trauen?
Ja welcher Firma kann man denn trauen ? Hypo Real Estate, Daimler, ?
Gebt dieser Firma eine Chance. Ich glaube seit gut 3 Jahren daran, hätte doch wohl genügend zu meckern, bin aber auch kein Zocker.
Ich glaube in 12 Monaten, wenn die Zahlen sich weiterhin so verbessern, sehe ich diese Aktie bei 1? fair bewertet. Sollten andere Firma jedoch auch noch auf den Stevia Zug aufspringen , dann könnte die Aktie noch höher steigen.
Im Übrigen: Die Amerikaner sind überwiegend übergewichtig, haben diabethes, Zahnprobleme aufgrund mangelnder Gesundheitsversorgung, was Bitte soll diesen Menschen denn überhaupt, neben Obama noch helfen ?
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Somit positiv an 2009 denken. Außerdem dürfen wir von so einer kleinen Firma keine Wunder erwarten. Die sind ja Personell nicht so aufgestellt wie Porsche. Denen ging 1993 der Arsch auf Grundeis, und heute?
Ich finde Ihre Linie im Geschäft gar nicht so schlecht. Mehrfach aufgestellt, positive Umsätze, irgendwie phantasievoller als eine Daimler , oder ? Denn die haben ja wohl alles verpennt.
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FDA Approves Stevia, Ends the Era of Oppression of this Herbal Sweetener
by Mike Adams, the Health Ranger, December 19, 2008
Key concepts: Stevia, Truvia and FDA
The U.S. Food and Drug Administration has granted GRAS approval for a natural, zero-calorie sweetener it once sought to wipe out from the U.S. marketplace. Following political pressure from powerful consumer product corporations (Coca-Cola and Pepsi, primarily), the FDA has once again fallen in step with the interests of Big Business and legalized a food and beverage ingredient that it once aggressively oppressed.
In this case, however, the approval of this ingredient happens to be in the best interests of consumers. Why? Because it will largely replace aspartame, an artificial sweetener chemical linked to numerous neurological disorders, including headaches, eye disorders and other problems.
It will also unleash a wave of stevia-sweetened products for consumers, and that's good news for diabetics or anyone seeking healthier products sweetened with an herbal extract rather than a synthetic chemical.
I publicly predicted this FDA decision just two weeks ago an article containing thirty-one predictions for 2009 (http://www.naturalnews.com/024976.html). The FDA's approval of stevia is prediction #8, for those keeping track. (Interestingly, at least two of the top 13 predictions for 2009 have already come true in the last month of 2008!)
The circumstances surrounding this FDA approval of stevia reveal yet again the true loyalties of the agency. When stevia threatened the profits of aspartame, it was routinely suppressed by the agency. FDA thugs seized imports of stevia at the border, destroyed millions of dollars in stevia products, threatened companies with fines for daring to sell stevia, and even ordered one company to destroy its recipe books that mentioned stevia in dessert recipes. But now, when Coca-Cola and Pepsi want stevia approved, the FDA suddenly reverses its oppression and decides to legalize the herb.
Again, this is a rare case where the FDA's decision benefits consumers, but the circumstances behind the decision were in no way motivated by consumer interest. They were motivated by corporate profits.
Betty Martini's victory
What's so profitable about stevia? Well, thanks to the efforts of Betty Martini and others who have been warning about the dangers of aspartame, word has spread across the 'net to the point where informed consumers no longer want to consume aspartame at all. In other words, the aspartame opponents succeeded in destroying the consumer acceptability of aspartame! And that led the big players (Coke, Pepsi, etc.) to look for something that would be more acceptable to consumers.
That search led them to stevia. And once Big Business got behind the herb, it was only a matter of time before the FDA caved in to commercial interests and legalized the herb.
Realize this crucial point: The FDA's decisions these days are based entirely on corporate profits and have absolutely nothing to do with science, safety or consumer interests. Remember, it was just a few days ago that the FDA declared infants, children and even pregnant women could now eat essentially unlimited quantities of mercury in fish, without any negative health consequences whatsoever! This is the same agency that says children can "safely" eat melamine, bisphenol-A, MSG, sodium nitrite and all sorts of other dangerous, toxic substances that harm human health.
So don't be fooled for a minute into thinking that the FDA's approval of stevia has anything to do with serving the People.
Stevia victory!
Nevertheless, this approval of stevia stands as a major consumer victory. And I want to take a minute to applaud three people who deserve big-time credit for spreading the word about aspartame, thereby creating demand for stevia that has finally led to its approval:
? Dr. Betty Martini (http://www.mpwhi.com/main.htm)
? Jeff Rense (www.Rense.com)
? Dr. Russell Blaylock (www.RussellBlaylockMD.com)
There are many others, of course, and even NaturalNews may deserve some credit (I've been promoting stevia for ten years now), but the main credit goes to Dr. Betty Martini who has fought aspartame for well over a decade.
In fact, the approval of stevia is paving the way for the banning of aspartame! And I predict aspartame will eventually be banned or removed from the GRAS list, but that would have never happened unless an alternative were available. Stevia is that alternative.
Is Cargill's stevia really safe?
There is some speculation that the patented stevia being used by Coca-Cola, Pepsi and other big businesses is in some way less natural than the traditional stevia we've been buying at health food stores for years. Some have wondered how their patented stevia (Truvia) could actually be patented unless there were some synthetic molecules in it.
It's a reasonable question, but at the moment, I'm not aware of any evidence of Truvia being adulterated or synthesized in any way at all. In fact, I personally welcome the ingredient and applaud Cargill for pressuring the FDA into getting this GRAS approved. There is no evidence I'm aware of that their stevia is genetically modified or altered in any way. Of course, if such evidence emerges, I'll make it available here on NaturalNews, but at the moment I'm supporting this Truvia ingredient and would even consume it myself. That's always subject to change if new information emerges, of course.
Sherry Weiss Poall, who works for the RF Binder public relations agency that serves Cargill, has been distributing safety research data about Truvia since July, 2008, but since those studies were paid for by Cargill, many people might dismiss their objectivity.
In any case, I believe that the natural health community should cautiously embrace this ingredient for the time being. It is, after all, a hugely positive move for the food and beverage industry to be able to ditch aspartame and shift to an herbal sweetener. If anything, this is a monumental victory for natural health over synthetic chemicals. It's a victory that took over a decade to become a reality, but it has finally arrived in the United States thanks to this late decision by a reluctant FDA.
Watch for stevia-sweetened products to appear on store shelves everywhere. You'll also see lots of formulations that will combine stevia with other sweeteners to provide higher sweetness with fewer overall calories (and a lower glycemic index).
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In diesem Fall, jedoch, ist die Billigung dieser Zutat zufällig in den besten Interessen von Verbrauchern. Warum? Weil es größtenteils aspartame, ein künstlicher Süßstoff chemisch verbunden zu zahlreichen neurologischen Unordnungen, einschließlich des Kopfwehs, der Augenunordnungen und der anderen Probleme ersetzen wird. Es wird auch eine Welle von stevia-gesüßten Produkten für Verbraucher loslassen, und es ist gute Nachrichten für Diabetiker, oder irgendjemand, gesündere Produkte suchend, wurde mit einem Kräuterextrakt aber nicht einer synthetischen Chemikalie süß. Ich sagte öffentlich diese FDA Entscheidung gerade vor zwei Wochen ein Artikel voraus, der einunddreißig Vorhersagen für 2009 (http://www.naturalnews.com/024976.html) enthält. Die Billigung des FDA von stevia ist Vorhersage #8, für diejenigen, die nachgehen. (Interessanterweise haben sich mindestens zwei der 13 ersten Vorhersagen für 2009 bereits im letzten Monat von 2008 erfüllt!)
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