ROSEVILLE, Calif., Aug 04, 2004 (PRIMEZONE via COMTEX) -- Peabodys Coffee, Inc. (OTC BB:PBDY), owner of the USDA certified organic brand Black Rhino Coffee((tm), announced today it has engaged THOMAS/ferrous, Inc., a leading marketing and communications firm, to implement a comprehensive package re-design for its full line of products.
"Black Rhino Coffee(tm) is a pioneer in the distribution of organic coffee in the US retail grocery market," said Todd Tkachuk, President and CEO of Peabodys. "We believe that effective branding is about distinction in cluttered competitive markets, and we have now learned enough from our extensive customer base to be able to complement our genuinely distinctive product range with packaging that will support our brand positioning and boost sales."
For over two years, THOMAS/ferrous has excelled as a marketing resource for Black Rhino Coffee(tm) and was therefore a logical selection for this assignment according to Tkachuk. The principals of THOMAS/ferrous have served some of the world's most highly regarded companies, including Levi Strauss and Company, Apple Computer, Hewlett Packard, Wells Fargo, General Motors, Sprint, Kraft/General Foods, Frito-Lay and Sara Lee.
According to Packaged Facts, organic food sales totaled $11 billion in 2002 and continue to show an annual growth rate equal to 20% or more annually. This growth is fueled, in part, due to increased distribution via traditional grocery outlets. The USDA reports that as of 1999, conventional food stores began outselling natural products supermarkets in several key categories.
THOMAS/ferrous is a Sacramento, California-based marketing and communications firm that offers a complete range of services in strategic development, advertising, graphic design and electronic media.
Peabodys Coffee Inc. has developed the Black Rhino Coffee(tm) brand for marketing packaged certified organic coffee in retail markets. Currently, Black Rhino Coffee(tm) is on the shelf of supermarkets serviced by BI-LO, Ingles (Nasdaq:IMKTA), Wal-Mart (NYSE:WMT), and SuperValu (NYSE:SVU). With organic coffee being one of the fastest growing segments of the specialty coffee market, Black Rhino Coffee(tm) has uniquely positioned itself in the high growth natural foods category. Its hand-roasted blends are grown chemical-free under strict, totally natural conditions. All Black Rhino Coffee(tm) is independently certified under the United States Department of Agriculture's National Organic Program.
This news release may include comments that do not refer strictly to historical results or actions and may be deemed to be forward-looking within the meaning of the safe harbor provisions of the U.S. federal securities laws. These include, among others things, statements about expectations of future business, revenues, cash flows and capital requirements. Forward-looking statements are subject to risks and uncertainties that may cause the company's results to differ materially from expectations. These risks include the company's ability to further develop its business, the company's ability to generate revenues, develop appropriate strategic alliances and successful development and implementation of technology, acceptance of the company's services, competitive factors, new products and technological changes, and other such risks as the company may identify and discuss from time to time, including those risks disclosed in the company's periodic reports filed with the Securities and Exchange Commission. Accordingly, there is no certainty that the company's plans will be achieved.
SOURCE: Peabodys Coffee
By Staff
CONTACT: The Cervelle Group David Donlin 866/295-7878 dave@thecervellegroup.com info@blackrhinocoffee.com
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