Libuda
: From USD 3.18 billion in 2025 to USD 38.71 billion
From USD 3.18 billion in 2025 to USD 38.71 billion by 2034
Open RAN Market Size and Forecast 2025 to 2034
The global open RAN market size was estimated at USD 2.39 billion in 2024 and is predicted to increase from USD 3.18 billion in 2025 to approximately USD 38.71 billion by 2034, expanding at a CAGR of 32.11% from 2025 to 2034.
Libuda
: Programmatic Loyalty to optimize CashBack budgets
Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers
New, industry-first solution helps retail marketers optimize Cash Back budgets for increased performance with minimal financial risk
SAN FRANCISCO, Feb. 5, 2025 /PRNewswire/ -- Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten's robust first-party data to deliver performance-driven outcomes?all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden brand experienced a 107% year-over-year increase in shoppers during the second half of 2024 during its ongoing campaign.
Open RAN offers cost savings in terms of network deployment and operational expenses. By allowing operators to use equipment from multiple vendors, it fosters competition, potentially reducing prices and making the overall network infrastructure more cost-efficient.
Open RAN's emphasis on interoperability enables network operators to mix and match components from different vendors. This promotes vendor diversification, reducing dependence on a single supplier and creating a more flexible and competitive market environment.
The modular and open nature of open RAN facilitates quicker adoption of new technologies. This promotes innovation as vendors can introduce updates and improvements independently, enabling faster integration of advanced features and technologies within the network.
Open RAN architecture allows for easier scalability, making it adaptable to varying network demands. This flexibility is crucial in accommodating the evolving requirements of 5G networks and beyond, contributing to the long-term growth of the Open RAN market.
Open RAN can play a pivotal role in extending mobile network coverage to underserved and remote areas. Its cost-effective and adaptable approach makes it an attractive solution for addressing global connectivity challenges and bridging the digital divide, contributing to market growth.
The Open RAN ecosystem benefits from collaborative efforts among industry stakeholders. The establishment of interoperability standards and collaborations between telecom operators, equipment manufacturers, and technology developers contributes to a more cohesive and standardized Open RAN environment, fostering market growth.