Liberty Diversified Holdings, Inc. Announces Acquisition of New Subsidiary and Worldwide Marketing Rights to Serotrim Patented Weight Loss Drink and 'The Serotrim(R) Power Diet'
ORANGE, Calif., Feb 20, 2007 /PRNewswire-FirstCall via COMTEX/ -- Liberty Diversified Holdings, Inc. (OTC Bulletin Board: LDHI) announced today that it has acquired SeroTonin Solutions, Inc. (SSI) from Utek Corporation in a stock-for-stock transaction. SSI was previously a wholly-owned subsidiary of Utek and is now a 100% wholly-owned subsidiary of Liberty Diversified Holdings, Inc. The agreement includes the transfer of exclusive worldwide marketing licenses for the patented Serotrim(R) Weight Loss Drink and the Serotonin Weight Loss Diet, including license to use the Serotrim(R) trademark and all related names, logos, designs and likenesses, and co-marketing rights to Dr. Judith Wurtman's recently released book, "The Serotonin Power Diet."
SSI recently entered into a license agreement with BackBay Scientific, Inc. for Serotrim(R). Serotrim is a patented pre-meal appetite control drink developed by Dr. Judith Wurtman, a research scientist at the Massachusetts Institute of Technology. Prudent testing was preformed at the Triad Weight Management Center of McLean Hospital, a teaching hospital associated with the Harvard University Medical School. We believe that the Serotrim(R) Weight Loss Plan works by raising brain serotonin levels and thus increasing one's sense of fullness, which in turn reduces between-meal snacking.
The Serotrim(R) Weight Loss Program and the Serotrim(R) Appetite Control Beverage were developed by Dr. Judith Wurtman and Dr. Richard Wurtman based on research discoveries at the Massachusetts Institute of Technology and at the Triad Weight Management Center of McLean Hospital, a Harvard University teaching hospital. The research done by the Wurtmans discovered that natural foods increase the activity of certain brain chemicals that affect mental alertness, emotional well-being, and physical and psychological hungers. In addition, people following a carbohydrate-rich, low fat, portion-controlled eating plan are less likely to respond to stress, frustration, anxiety, anger and fatigue by overeating. The Serotrim(R) appetite control beverage consists of natural carbohydrates that boost brain serotonin levels quickly and effectively and increase "satiety" or a feeling of fullness. This feeling of fullness makes it easier to control portion sizes and to eliminate the temptation to snack between meals. The Serotrim(R) Weight Loss Program is a twelve-week weight loss plan that utilizes the Serotrim(R) appetite control beverage to supplement a low fat, portion-controlled eating plan. The research behind the diet as well as the plan itself is described in detail in Dr. Wurtman's book, "The Serotonin Power Diet", which was released December 2006 and will also be marketed by SSI.
Commentary
In response to this announcement Ron Touchard, Chairman and CEO of Liberty Diversified Holdings, Inc., stated the following, "We are very enthusiastic about our acquisition of SeroTonin Solutions, Inc. We believe that Serotrim(R) and the Serotrim(R) Weight Loss Program can have a significant impact on the health and well-being of potentially millions of overweight people, and it is our mission to take this revolutionary new product to the market as quickly and as widely as possible. We are currently evolving our CelluBike locations into "Better Bodies Wellness Centers" that will feature a complete array of health and wellness products and services including CelluBike, the Serotrim(R) Weight Loss Program, high-quality nutritional supplements, and personalized wellness and fitness programs. For the first time ever, a client will be able to come to a Wellness Center, receive a personalized printout of their current nutritional needs and the specific products and services that will support them, purchase those products, and take advantage of the many health, exercise and weight loss benefits the CelluBike exercise and infrared technology has to offer, all at the same location. Once this concept is completed and tested, we intend to embark on an aggressive growth campaign through expansion of company stores and licensed affiliates."
About Liberty Diversified Holdings, Inc.
Liberty Diversified Holdings, Inc. is focused on aggressive growth and diversification through acquisitions, mergers and joint ventures in all areas of health, wellness and fitness. Liberty is moving quickly to become a thriving and successful conglomerate that owns and controls a variety of companies in the multi-billion dollar industries of health, wellness, weight loss and fitness. Liberty provides the management oversight and support necessary to allow its subsidiaries to operate both independently and synergistically, thus maximizing their potential for revenues, profits and growth. In addition to marketing its weight loss and nutritional and products through its Better Bodies Wellness Centers, Liberty also intends to market them aggressively through a variety of different marketing and distribution channels. Better Bodies, Inc. also markets CelluBikes to Day Spas, Wellness Centers, Nutrition Centers and to celebrities, and each of these ventures is expected to generate a separate revenue stream that could be at least as lucrative as that generated by the Wellness Centers.
For more information visit www.libertydiversifiedholdings.com or call (949) 376-4846.
Caution Regarding Forward-Looking Statements: This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results which are not yet available. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, the integration of acquisitions, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward- looking statements whether as a result of new information, future events or otherwise.
SOURCE Liberty Diversified Holdings, Inc.
CONTACT: Liberty Diversified Holdings, Inc., +1-949-376-4846URL: http://www.libertydiversifiedholdings.com
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