Turkcell, Turkey's Largest Mobile Network Operator Selects OTI's COPNI Mobile Payment Product for Turkcell's NFC Program 8:00 am ET 05/05/2011 - GlobeNewswire OTI is Working With E-Kart Electronic Card Systems to Provide the Add-On to Turkcell
Turkcell Has Over 33 Million Subscribers in Turkey
ISELIN, N.J., May 5, 2011 (GLOBE NEWSWIRE) -- On Track Innovations Ltd. (OTI) (Nasdaq:OTIV), a global leader in contactless smart card solutions, today announced that Turkcell, Turkey's largest mobile network operator with over 33 million subscribers, has chosen OTI's COPNI mobile payment solution for its near field communication (NFC) program, that is launched as "Turkcell Cep-T Cuzdan".
Turkcell has commenced a rollout of an NFC program, with initial focus on contactless payment applications that will enable to increase transaction flow and provide additional business, as well as strengthen even further Turkcell's position as a leading technology and service provider for the Turkish market.
OTI's COPNI? (Contactless Payment and NFC Insert) enables Turkcell's own branded handset the T10 to support NFC functionality and contactless payment applications from major card associations. Following payment applications, other applications such as transportation, ticketing or loyalty will be available to Turkcell Cep-T Cuzdan subscribers by the end of the year, and customers will experience the real wallet concept with the convenience of their mobile equivalent.
A COPNI-enabled mobile phone is a platform that enables mobile network operators (MNOs) to provide a true after-market solution to existing subscribers, filling the gap between the demand and lack of handsets with embedded NFC. Simply tapped near a contactless reader, the COPNI-enabled mobile phone can be used in a broad range of payment transactions including prepaid, credit and debit, as well as loyalty programs and other NFC related applications.
E-Kart General Manager Enver Irdem quoted: "NFC is an ecosystem that delivers security and confidentiality to the inhabitants such as financial institutes, GSM operators, transport companies, ad agencies, individual end users etc. each with their own requirements and expectations. E-Kart, manufacturing and personalizing banking, gsm and transportation cards as the market leader for the past 10 years both in Turkey and as one of the Trusted Service Managers (TSM) in the region, offers a complete one stop NFC solution for the ecosystem.
"OTI's COPNI? (Contactless Payment and NFC Insert) enables E-Kart to deliver security, reliability, flexibility and portability to our customers within the ecosystem."
Oded Bashan, Chairman and CEO of OTI, commented: "We are happy to work with Turkcell, providing them the ability to offer NFC with applications such as payment and transit, for different models in a true after market, cost-effective solution. OTI is working in Turkey for several years, providing its contactless payment products to multiple issuers and retailers."
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