Hello Mr. Parsons,
I am a shareholder of Neomedia and I am pleased to
know that you are still in alliance with Neomedia to
actively promote PaperClick products. As a member of
a discussion board I share with other shareholders the
excitement over Neomedia's IP and it's potential in
the long run. However, as a responsible investor I
must curtail my wild enthusiasm with diligent research
for the time being.
In one of our board discussions the topic touched upon
the prospect of tremendous revenues from RFID
transactions. We came upon a disagreement regarding
this matter so one board member who has spoken with
you recently suggested that I should contact you for
enlightenment.
The posts below were made to state my point. My
opposition has not stated anything other than having
spoken to you so I don't really know why he has
dismissed my arguments, but please give your candid
view especially with regards to the Virgin Court Case,
the addendum section, and the projected revenue that I
have conjectured (I am debating whether or not to post
this conjecture). Please feel free to enlighten me
wherever is needed. If you wish to address this
matter, I would like to ask your permission to post
your reply verbatim.
Also, if it's not too much of an inconvenience, please
direct me to your colleagues who are also familiar
with Neomedia's IP. And if appropriate please tell me
the resources so that I can continue my research.
Thank you in advance. It will mean a lot to me. It
will mean alot to other members of my board as well.
Regards,
(doanwon)
----------------------------------------------
Regarding RFID
--------------
Neom's patent surely covers linking to the internet.
However, like saluki said Neom will probably have to
go to court and fight for it.
What is certain is that NEOM will NOT receive an
amount for each RFID tag in the whole world. Neom's
patent only cover the case when the RFID is used to
link the object with the information on computer
network like the internet. The RFID is different than
barcodes because it can contain much more information
than a barcode. Hence, most info such as name, date,
etc, can be contained inside the chip. Scanners only
need to retrieve the info and translate it. The
barcodes on the other hand has less entropy (limited
to the serial number) and thus need to be linked to a
database. There are plenty of applications that is
limited just to the uses above and not necessarily
involve network.
Virgin court ruling will foreshaddow much regards to
RFID and NEOM..
[[[There are applications already using RFID like
livestock tracking. An RFID can hold up to 2kb so we
can estimate that the avg can hold 500-1kb -- lots of
info.]]]
Regarding RFID - Addendum
-------------------------
But you can view it the way you view barcodes: There
is a barcode for each product and there are billions
of products, but Neom does not even get a gazillionth
of a cent for any of them.
Alright wooger, I will forward what I have just
written in an email asking him for more detail.
But Mr. Parsons aside, can you tell me why we should
receive the amount for each RFID when we have not
received anything for each barcode?
Remember that the patent is much for stronger for
barcodes than it is for RFID. Also please remember the
internet linking part of it.
CONJECTURE
----------
In order to put things into perspective we must show
the actual numbers. As mentioned, most products will
soon be fitted with a tag so this number can
potentially reach the trillions. This number has a
certain euphoric property about it because it
immediately evokes a familiar chime: cha-ching$$$! In
reality, however, we should expect far less EVEN if
the patent is upheld. There are hundreds of millions
of products being scanned using barcode technology
everyday in retail sales and NEOM does not even get a
single penny other than what Symbol supposedly has to
pay for licensing -- which is close to nothing. The
relevant patent here encompasses both RFID and barcode
as a method so we can view both as one and the same.
For this reason we have to accept that if there is
revenue from RFID it will not come from this sort of
transaction (would be mind blowing if it is possible
-- multibillion company overnight). In addition, there
are already applications for RFID such as livestock
tracking that no one has mentioned of infringement.
Therefore, we cannot estimate the revenues in terms of
the number of RFID tags but rather in terms of users
and the retail industry.
United States - Since the patent is upheld primarily
in the country in which is registered, this comes out
to be about 280 million people.
280 million
Shopping Candidates - We will parse the population
into the shopping age people so we can exclude young
children under 12 and the gramps. Our number will be
reduced to 190 million. We will also divide the
population pool into men and women -- 95 and 95.
Since I know only 2 women who admitted that they would
rather donate money than shop, we can consider this
fibbing and keep the number the same for women and
select only half of the men -- 40 million -- who likes
to shop. We are left with approximately 140 million
people.
140 million
Mobile Users - We have ruled out the possibilities
for revenues with other types of transactions so we
must limit ourselves to the cell phone and handheld
device users. Currently we can estimate that 3 out of
4 people owns a mobile device so we drop 1/4 of the
people. This reduces the population to about 100
million.
100 million
Technology Users - Out of the remaining pool of
people, we can estimate that not everyone will utilize
the technology in the near future but we will give it
a high estimate of say 3 of 4 people (very high
estimate). This reduces the number to 75 million.
75 million
Frequency of Use - This is a hard number so we will
unscientifically give it 40 times a year (very high
number). This number will be multiplied by the
transaction fee paid to NEOM: 0.001. This is 0.1
cent; don't know where this comes -- could be less --
but we will accept this number.
Total Revenue RFID/yr = 80mill x 40 x 0.001
==== 3.2 million per year ====
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