The company?s first move abroad began with Hong Kong. In September 2015, Rakuten Securities acquired Hong Kong forex innovator FXCM Asia (now Rakuten Securities HK), combining the expertise of one of Asia?s leading forex brokers with Rakuten Securities? more than 15 years of online trading experience.
The following year it was Australia?s turn: In August 2016, Rakuten Securities expanded its global forex coverage even further across the region with the acquisition of Australia-based ?FXAsia Pty Ltd? (now Rakuten Securities Australia).
Just two months later, Rakuten Securities received approval to form a joint venture with Malaysia?s Kenanga Investment Bank, launching the country?s first-ever completely online equities brokerage platform Rakuten Trade in May 2017.
The strategies across the four countries share the same fundamental principles: highly competitive rates and excellent local customer service.
?When we go into new markets, we always implement our best practices,? explains Rakuten Securities President Yuji Kusunoki. ?We identify markets with high potential and provide customers with low commissions and a high-tech, user-friendly platform.?
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